Service as a Software

You're here to maximise your business's potential – we're here to make it happen


  Traditional Software as a Service (old SaaS) is now -

Service as a Software  (new SaaS).

With the explosive growth of native AI start-ups,

Ascendancy is primarily focussed on advising, scaling and

investing in early stage AI driven Service as a Software companies.

So, Let's Get Started

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Start-Ups / Founders Advisory

Are you a Start-Up aiming to secure funding and scale quickly and efficiently?


As a premier business development consultancy, we specialise in propelling start-ups towards securing vital funding and achieving rapid, efficient growth.

Strategy and Ideation

Are you a SMB seeking strategic guidance on sales, revenue diversification, technology adoption, international expansion?


For small and medium-sized businesses, we offer strategic guidance in sales, revenue diversification, technology adoption, and international expansion.

Rise and Shine

Are you part of the executive and/or management teams ready to elevate their leadership through coaching for scale?


Our expertise extends to empowering executives and management teams, elevating their leadership capabilities through bespoke coaching for scale. 

Why Us?


At Ascendancy, we believe in the power of ascension - transforming challenges into opportunities and guiding your business to new heights. Join us, and let’s grow together.

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"Billy’s unique professional background and skills set him apart."

Roger Courtney

Founder & CEO

Sunstone Technologies