Our Work, FAQs and Testimonials

Who We Work With

Advised on strategic growth initiatives and digital transformation across its 4 business pillars.


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Advised the Management of MX-3 in relation to strategic investment in an AI Irish start-up. 


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Advised Japanese parent company Blue Planet Works on US strategic expansion.


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Successfully raised funding  and secured a major international distribution partner. Ascendancy is an investor in this company.

Frequently Asked Questions

  • 1. How can your Start-Up Advisory service help secure funding?

    Our Start-Up Advisory service guides you through the funding process by connecting you with potential investors and helping you develop a compelling business model.


    We focus on creating a scalable plan that attracts investment and supports early-stage growth.

  • 2. What strategies do you use for Revenue Diversification?

    We employ a variety of strategies to diversify revenue, including identifying new market opportunities and layering business models.


    Our approach ensures your business remains resilient against market fluctuations and is poised for growth.

  • 3. How do you tailor Strategic Growth Mapping to my business needs?

    We begin by understanding your unique business goals and challenges. 


    Our team then crafts a customised growth roadmap, whether you’re aiming for international expansion or seeking innovative monetisation strategies, ensuring alignment with your objectives.

  • 4. What is the process for developing innovative monetisation strategies?

    Our Ideation process involves collaborative brainstorming sessions to generate creative monetisation ideas. 


    We then refine these concepts into actionable strategies that align with your business vision and market demands.

  • 5. How does shadow coaching improve leadership skills?

    Shadow coaching involves observing and providing feedback to leaders in real time. 


    This approach helps refine leadership skills, enhances decision-making, and fosters a collaborative environment, ultimately driving your business forward faster and more efficiently.

  • 6. What are the benefits of integrating AI into my business strategy?

    Integrating AI can streamline operations, enhance decision-making, and foster innovation. 


    Our AI Management services provide expert guidance on leveraging proven and available AI technologies to speed up strategic growth and maintain a competitive edge.

  • 7. Can you assist with planning for international expansion?

    Absolutely, our Strategic Growth Mapping service includes identifying viable international markets and creating tailored expansion plans. 


    We ensure your business is prepared for the complexities of entering new regions. For certain markets like USA, Japan and Korea, we often provide partner introductions to category and industry leading players.  

Why Our Partners Love Us - And You Will Too!

“Billy’s unique professional background and skills set him apart. Working with him was like focusing a lens. Things became clearer, moving into focus. His professional coaching background allows him to expertly address a broad range of issues that will occur to any early-stage entrepreneur.


I believe that Billy’s range and understanding make him an excellent coach for founders and executives”

Roger Courtney

Founder & CEO

Sunstone Technologies

“I was impressed with Billy’s unique perspectives and experience when I first met him. I have founded two companies in the last 5 year and rely on Billy's depth of business knowledge and his leadership skills as the ideal executive mentor for me. His motivational and magnetic personality and finely-tuned introspective coaching seriously helped me focus, and grow my business organically.


I couldn't rate the services of Billy Kelly or his company Ascendancy.ie any higher, and happily recommend him for founders or senior management teams looking to scale their businesses” 


Will Conway,

Founder & CEO

Rex Pharma

I know Billy as an experienced business advisor and brilliant strategist. We first met through our 'business mentoring' work in Dublin, Ireland which dates back to 2022. I have witnessed first-hand the extraordinary impacts and client benefits that have resulted from his professional coaching services delivered to clients.


Billy also is my 'Go-To" person when I need business advice that I can trust and rely upon - Billy has helped me enormously these past few years. Thank you, Billy!

Conor Daly

Co-Founder

TechiesGoGreen.com