Who We Are

Ascendancy - solving real-world business challenges.


Founded by William (Billy) Kelly, Ascendancy is backed by over 30 years of global experience building, scaling, and transforming businesses across the media and technology industries with a particular focus on SaaS.


We’ve helped start-ups secure funding, invested in Start-ups, SMBs navigate complex growth challenges and executives elevate their leadership to the next level.


Ascendancy provides immersive advisory services to help you secure funding, execute sales strategies, diversify your revenue streams and secure sustainable [global] growth.

Mission Statement

Our mission is to empower businesses and leaders to achieve their full potential by combining strategic insights and implementation through hands-on execution. At Ascendancy, we don’t just advise; we immerse ourselves in your business, often taking on part-time roles or making direct investments to ensure your success.

Why Choose Us

  • Hands-on, immersive approach with continuous involvement

  • Proven expertise in securing funding and scaling businesses on 3 continents

  • 20 years in the SaaS space

  • 12 years investing in SaaS

  • Strategic focus on sustainable growth and revenue diversification

  • Trusted partner to Founders, executives and management teams worldwide

  • Powerful network resources spanning Asia-Pacific and North America