As a business advisor who's been closely watching the AI revolution, I'm fascinated by what’s being called "Software with a Soul" - a transformative approach that goes beyond mere technological efficiency.

Remember when generative AI first emerged? It wasn't just about productivity; it was about creating emotional connections. We found ourselves thanking AI, speaking to it politely - almost like a human colleague. My initial response was that this isn't just software; it's an intelligent companion that understands context and nuance.

Nowadays, while the conversation is about reasoning and AGI, I do believe that the future isn't about replacing humans but augmenting our capabilities. I mean, imagine AI agents that don't just automate tasks but do so with human (?) personality and emotional intelligence, e.g. a sales research tool that not only finds leads but crafts a personalised, empathetic outreach email.



We are definitely moving from traditional Software-as-a-Service (SaaS) to something more intimate - interactions that feel genuinely human. But I suppose my question is that if Agents that look and feel more like workers than software, can they ever be human or always just AI clones of humans? 

Billy Kelly